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Code of conduct: faithfulness and righteousness, people-oriented.
Loyalty: Loyalty, including three meanings: the enterprise is loyal to the country, loyal to the nation; Enterprise loyalty to customers; Employees are loyal to the organization.
Integrity: namely the good faith, do the enterprise must base on the fundamental morality, faithfulness, must be honest, keep credit.
Beneficence: that is, benevolence, superior to subordinates to be benevolent, considerate, between colleagues to care, love.
Justice: that is, the company shall not do anything to benefit itself at the expense of others in the communication with its partners and customers. The premise of safeguarding its own interests is not to harm the interests of others. To the nation and society, we must work together to serve justice, understand the overall cause of justice, and understand right and wrong.
People-oriented: the design and management of the company's soft and hard environment should meet the requirements of humanization, so that humanization care is within reach.
Company spirit: team spirit, innovation spirit, challenge spirit, dedication spirit
Enterprise tenet: honesty - based, steady management
Enterprise values: with the customer with joy
Corporate Mission: Benefit the public and revitalize the national industry
Survival philosophy: to ignore the crisis is to kill vitality
Employment philosophy: ability determines the position, contribution determines the value
Market philosophy: the market is created
Sales concept: persistence comes from love, reputation achievements
Competition concept: seize the first chance, go ahead
Service concept: be moved with professionalism and sincerity